1. Education

1.1 Ph.D. Program in International Business (Marketing), National Taiwan University
1.2 Visiting Scholar in Marketing, NYU Stern School of Business
1.3 M.B.A., Graduate Institute of Business Administration, Chung Yuan Christian University
1.4 B.S. in Physics (Pure Physics), Tamkang University

2. Academic & Professional Appointments

Current
2.1 Associate Professor (Tenure-track), Department of Commercial Design, Chung Yuan Christian University

Previous
2.2 Assistant Professor, Department of Commercial Design, Chung Yuan Christian University (2017–2023)
2.3 Assistant Professor, Department of International Business, Tamkang University (2007–2017)
2.4 Part-time Lecturer, Department of Industrial & Product Design, Shih Chien University (2003–2009)
2.5 Business Director, JWT Taiwan (2001)
2.6 Business Director, Z-Pro Communication (2000–2001)
2.7 Assistant Business Director, Ogilvy & Mather Taiwan (1999–2000)
2.8 Business Director, Strategy Advertising (1998–1999)
2.9 Account Manager, Leo Burnett Taiwan (1997–1998)
2.10 Account Supervisor, United Advertising (1993–1997)
2.11 Arts Marketing Specialist, Cloud Gate Dance Theatre Foundation (1992–1993)
2.12 Contract Planner, Ko Si-chieh Photography Studio (2003–2007)
2.13 Contract Planner, Chieh-Hsi Chuang Dance Company (2000–2010)

3. Arts Curation & Cultural Projects

3.1 Curatorial concept and arts–business collaboration planning for Ko Si-chieh Portrait Photography Exhibition (2003)
3.2 Publishing planning for Ko Si-chieh’s photobook The Vision of the Heart (2006)

4. Brand Consulting & Mentorship

4.1 Brand Consultant, Chun Shui Tang Teahouse (2009–2013)
4.2 Mentor, “Branding: Practical Strategies Workshop” (organized by Industrial Development Bureau, Ministry of Economic Affairs; commissioned to Taiwan Institute of Economic Research). Responsible for mentoring 3–4 companies annually (all Taiwan Excellence Award winners), 2020–present

5. Publications – Journal Articles

5.1 Huang, Jesheng (2022). “Constructing a Design-driven Ecosystem: Relational Structures and Driving Mechanisms.” Journal of Design Research, Vol. 25, No. 2, pp. 137–167. (THCI)
5.2 Cheng, Hao-Nan, Yi-Ting Huang, and Jesheng Huang* (2022). “The application of DEMATEL–ANP in Livestream E-Commerce: based on the research of consumers’ shopping motivation.” Scientific Programming, Vol. 2022, Article ID 4487621, 15 pages. (SCIE)
5.3 Huang, Jesheng & Chen, Peng-Chun (2016). “Self-repair behaviors of potential luxury consumers facing service contact failures.” NTU Management Review, Vol. 27, No. 1, pp. 99–128. (TSSCI)
5.4 Huang, Jesheng & Pan, Wan-Hsin (2012). “Re-examining downward brand extension decisions through brand concept mapping.” NTU Management Review, Vol. 23, No. 1, pp. 85–118. (TSSCI)
5.5 Huang, Jesheng (2012). “Private brand development of PayEasy online shopping platform.” Sun Yat-Sen Management Review, Vol. 20, No. 1, pp. 135–158. (TSSCI)
5.6 Huang, Jesheng, Wang, Li-Ting & Yang, Wei-Chih (2012). “The relationship between product placement types in social networking applications and brand perception: mediation effect of online immersion.” Journal of Marketing Science, Vol. 8, No. 1, pp. 23–54.
5.7 Huang, Jesheng (2007). “Constructing Web Brand Attributes: Definition, Multidimensionality and Propositions on Web Site Branding.” Taiwan Journal of Marketing Science, Vol. 3, No. 1, pp. 1–38.
5.8 Jen, Lichung & Jesheng Huang (2007). “The Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Origin Effects.” Journal of International Business Studies R.O.C., Vol. 1, No. 1, pp. 143–176.

6. Publications – Conference Papers

(Example entries, shortened for brevity; full expansion available upon request)
6.1 Huang, Jesheng (2023). “Connecting User-innovations: Perspective of Design-driven Ecosystem.” Paper presented at the 2023 AMA Summer Academic Conference, San Francisco, USA.
6.2 Huang, Jesheng (2022). “Product Innovation Through the Perspective of Design-Driven Ecosystem.” Paper presented at the 44th Annual ISMS Marketing Science Conference, University of Chicago Booth School of Business (virtual).
6.3 Huang, Jesheng (2021). “Towards A Construction of Design-driven Ecosystem: Structuralist Approach.” Paper presented at the 43rd ISMS Marketing Science Conference, Simon Business School, University of Rochester (virtual).
6.4 Huang, Jesheng (2019). “Sense of Beauty is Must or Plus? The Influence of Product Aesthetics Preference on Consumer Choice.” Paper presented at the 2019 AMA Summer Academic Conference, Chicago, USA.
…

7. Research Grants (Ministry of Science & Technology / National Science Council)

7.1 Principal Investigator, “Constructing Design-driven Ecosystems through Structuralist Analysis.” MOST Project No. 110-2410-H-033-018, Aug 2021 – Jul 2022
7.2 Principal Investigator, “Anti-brand Behaviors of Brand Loyalists in Social Networks.” MOST Project No. 105-2410-H-032-043, Aug 2016 – Jul 2017
7.3 Principal Investigator, “Exploring Brand-switching among Brand Lovers: ‘I Might Not Love You’.” MOST Project No. 104-2410-H-032-038, Aug 2015 – Jul 2016
7.4 Principal Investigator, “Brand Continuation Effects Measured by Brand Concept Maps.” NSC Project No. 102-2410-H-032-062, Aug 2013 – Jul 2014

8. Professional Services

Editorial & Review
8.1 Section Editor (Marketing), Chung Yuan Management Review (2021–present)
8.2 Reviewer, Journal of Design Research (2019–2021, 2023–present)

Jury Service
8.3 Associate Jury Member, Taiwan Excellence Awards – Marketing Division (2011–present)
8.4 Jury Member, “Global Brand Planning Competition – Taiwan Division” (2016–2017)
8.5 Jury Member, “6th Top Marketing and Sales International Planning Competition” (2016)
8.6 Jury Member, “3rd Taoyuan University Case Competition” (2014)
8.7 Reviewer, SME Quality Optimization Program (2014)

Corporate Training & Lectures
8.8 Lecturer, KPMG Taiwan – “Social Enterprise Brand Building Workshop”
8.9 Corporate training for EPSON Taiwan, Chun Shui Tang Teahouse, Taiwan External Trade Development Council (TAITRA), Aurora Group, Advanced Biotech, Fubon Bank, Ministry of Finance Financial Personnel Training, and others