Ruby Design Studio, founded by designer LIAO YI CHEN, is dedicated to helping brands clarify their vision, define their positioning, and build visual identities that are both recognizable and persuasive.

We believe design is not only about looking good — it should also speak, convince, and empower brands to stand strong in the market and shine outward. Through visual storytelling, we create influential business identities.

Our belief: the true power of a brand doesn’t come from beauty alone, but from being memorable and trustworthy.

With over 10 years of design experience, Ruby specializes in transforming abstract ideas into compelling visuals. From logos to full identity systems, she builds brands that are strategic, emotional, and distinctive. Her clients range from startups and personal brands to SMEs and chain businesses, with a growing focus on a consulting-based design model centered on sustainability and social mission.

Core Services

Brand Clinic
Customized consultations + professional card tools to clarify vision, positioning, target audience, and WHO target exploration.

Brand Strategy Consulting
Long-term brand coaching, proposal guidance, visual support, and business model integration.

Brand Design & Identity Building
Logo design, complete CIS systems, presentation templates, brand character design, and website design.

Packaging & Product Visuals
Brochures, gift packaging, and customer experience-focused product visuals.

Social Media Branding
Visual planning for social platforms and integrated brand IP photography.

Brand Co-Creation Programs
Collaborating with entrepreneurs to co-create and co-operate brands with profit-sharing models.

Brand Revitalization
Returning to the founder’s original vision, transforming second-generation brand energy, and upgrading brand identity.

At Ruby Design Studio, we help you move from confusion to clarity — from “what do I want to do” to “what do I want to say, and to whom.”

Design becomes not just decoration, but the driving force for your brand’s growth and a powerful amplifier of its value.